How do you know the answers to these questions?
In short, you don’t always know, but you can begin to find out through thoughtful analysis. We often ask our clients to log their diets, workouts and activities that effect their mood or energy level (or anything else that affects their gym performance). Do you do that for your business?
Calm down! Nobody is accusing you of not trying! The question is about how you can improve. For those who immediately answered, “Yes” to the question above, I encourage you to use your superior skills and intellect to be creative and dig a bit deeper. There is always more to be learned, offered, shared and sought.
Can you take a client somewhere you haven’t been?
Take a long, hard look in the mirror. Have you made strides in improving emotionally, intellectually and spiritually…? Personal training is exactly what it sounds like—it’s personal. When a client selects you as a professional, they entrust you with their body. You must take that role seriously. Just think about it. Someone talked to you for a few minutes (ok, maybe an hour) or saw some of your pictures online and have now decided to pay you lots of money for your ideas—ideas that directly affect their body and wellbeing. First, you must be able to listen. It sounds easy but listening requires the ability to hear the words being said while interpreting them in the way that they’re intended to be understood. The information must be taken in without your personal judgments or biases. Once you have properly identified the goals and needs of your client, then you can begin the personal exchange of your services and expertise with their participation.
Most likely, what you ask your clients to do are things you also do yourself. We have all had the experience of attempting to teach something we did not fully understand—only to quickly realize we couldn’t fully explain why that exercise was valuable, or effectively troubleshoot it.
I get it, but instead of avoiding the exercises or workouts we’re not familiar with, I would ask you to do just the opposite. Learn more about those unfamiliar exercises and workouts, and become good at them. Extend yourself beyond your comfort zone to gain more experience and understanding to share with your clients.