Regardless where you find yourself politically, our current culture is turbulent for everyone. Business owners are faced with very tough decisions right now. We risk alienating some, or possibly losing our livelihood. In recent weeks I have found myself struggling with how to make the best decision for everyone involved. I reached a profound conclusion…you can’t please everyone. And, if you are like me, you are in the same seemingly unwinnable spot.
My decision came down to choice. I had to choose whether or not to open my business back up and provide people the opportunity to make a decision for themselves. At the end of the day it doesn’t matter what political party you are a part of, or if you’re part of one at all, but I believe we all have a choice. My choice is still to provide my clients with a safe environment for them to be able to continue their journey that we have been on for a very long time.
Many of my clients are choosing to stay home and I will continue to send them programming until they are ready to return. But those who choose to come to my facility are now allowed to do so. This decision has warranted some heated debates & comments from some that I was putting people’s health at risk. Trust me, as the mother of a child with a weakened immune system I understand the risks. But I also understand the risks of not taking care of ourselves physically and mentally.
I do not own a mega gym. My facility is small, easy to control, and easier to keep clean then larger facilities. With that said, I do feel like I am at an advantage compared to larger corporate gyms who are facing an uphill battle keeping facilities clean and managing social distancing guidelines.
For the eight weeks that I was closed, I taught my clients online or sent them workouts for them to do at home. But the number one thing I heard every day was how they missed the personal interaction with me and with their fellow gym members. I’m not sure at the end of the day what is special about me, but that was the common thread. People wanted me there with them on their journey.
While online training is a great option during times like these for many people, humans by nature are a social species. Because of this need for human connection, nothing replaces in-person quality training. For this very reason, I made the decision to open as soon as my state allowed me to do so.
My clients are more than a paycheck. They are an extension of my family and my goal every day is to take care of my family. Despite this, I still struggled with my decision to open. I knew there would be clients (and people in my city) who would not support my decision. I also knew there would be many who would.
At the end of each day, it still feels like a massive balancing act between providing a safe/clean environment, being vigilant to not put people at more risk, being sensitive to those who aren’t ready to return, answering questions & comments from those who don’t support my decisions, and still providing good solid programming for those who step through my doors.
No one will know whether or not we as business owners are making the right decisions. Those answers may not be clear this month, next month, or next year. But I do believe that we have to keep moving forward. Moving forward will look different depending on what set of lenses you are viewing your world through and your individual circumstances. Either way, what better way to keep moving forward then with people you trust. At the end of each day, I feel like that’s what I have…people who trust me.
Our Experience So Far…
Since my re-opening three weeks ago, things have gradually started to come to life as expected. I have seen a handful of clients quit completely, for fear of being at the gym with other people. I have a few clients who are remaining at home due to current health issues, or the health issues of a family member, but I am providing them with online workouts for as long as they need them.
But thankfully, the majority have returned to their normal training times at the gym. The ones who have chosen to return are all very respectful of people’s space and everyone is pitching in to help clean up equipment between classes. My facility is around 4500 square feet and classes usually range from 5 to 12 people so we have plenty of space to spread out. I have three hours between each group training session which allows us to clean after each use. Being a smaller facility definitely provides me with an advantage as I can more easily control my headcount and keep the facility much cleaner than if I had a larger space.
If you are a gym owner who is struggling with the decision of opening your business, I can’t make that decision for you. Depending on where you live, staying closed may be the best decision. For some of you, the best decision may be to open. But that decision is now left up to you and you alone.
Do some soul-searching, and determine what path is best for you and your clients. If your clients are as invested in you as mine are in me, they will support you regardless of what path you take.
